---
title: "Report views"
url: "https://helpdesk.telmarhelixa.com/en/article/report-views"
language: "en"
last_updated: "2026-10-27T15:14:18.778Z"
---

# Report views

Explore offers several views for analysing tabulated data. **Crosstab** is the default. To switch, click the relevant report view tab in an open report.

## **Crosstab**

Evaluates the relationship between two or more variables at once.

-   **Cross-tabulation matrix:** column categories (demographics / audiences) against row categories (insights / behaviors).
-   **Intersection calculations:** counts, percentages (%Row, %Col, %Total) and Index for each cell intersection.
-   **Statistical testing:** significance testing and stability evaluation (see Explore - Report Settings).
-   **Cell context menu:** click any cell for one-click shortcuts:
-   -   **Benchmark Index Highlights:** automatically highlights every other cell that over- or under-indexes relative to the selected target cell.
    -   **Direct Placement:** assigns that cell's row or column code directly into Rows, Columns or Tablebases.
    -   **Cell Styling:** apply **Bold** to emphasize key findings for stakeholder presentations.
-   **Row and column kebab actions** (kebab menu beside any row or column header):
-   -   **Rename:** change the custom title. The item's title mode becomes *Custom title*.
    -   **Edit:** opens the VCB (Visual Code Builder).
    -   **Ask Stanley:** Stanley analyzes the entire set of rows or columns against the selected row or column.
    -   **Sort:** ascending or descending by any available data item. **More sort options** opens a modal for detailed sorting, such as the starting row and showing only the top or bottom N. An active sort shows a visual arrow on the sorted column; clicking it cycles **Descending → Ascending → Default (original input order)**.
-   **Compact / Reset column widths:** in Crosstab Settings (top right of the table), *Compact/reset column widths* snaps all columns to their minimum readable width to fit more data; clicking again restores default widths. Columns can also be resized manually by dragging header boundaries, including in Separated rank, Combined rank, Affinity rank and the Coding Grid.
-   **Error cell representation:** when a calculation is uncomputable, undefined or has a zero divisor, the cell shows a hyphen (**\-**) rather than staying blank or showing NaN.

## **Separated rank**

Splits the crosstab into an individual table for each column target, to focus on one target segment or variable at a time.

-   **Show Top N:** applied from the view controls, it affects every target table on screen at once (for example the Top 10 rows for Target A, B and C in one action).

## **Combined rank**

All columns, rows and data items in a single consolidated table, with metrics arranged as sub-columns. Good for cross-variable ranking and synthesis.

## **Grid report**

Stacks common responses to multiple question categories side by side, ideal for evaluating attitudes across media channels or brands.

-   An extra sub-column shows question / category titles.
-   **Sub-column sorting:** click the sort indicators on sub-column headers to sort rows alphabetically, numerically or by category rank across stacked items.

## **Affinity rank**

Analyzes the correlation between target rows and all other rows in the report using the **Affinity Score**.

1.  **Calculation:** the sum of squared differences between the %Row values of the subject row and the specified base target.
2.  **Setup:** designate column attributes (for example demographics) and row entities (for example brands).
3.  **Ranking:** select the primary target to rank rows automatically in order of correlation strength.

A **lower** Affinity Score means a closer match, so a stronger affinity. This follows from the definition: a smaller sum of squared differences means more similar %Row values.