Psychographic Insights and Definitions

Discover's Demographic Data

Affinity, Reach, Penetration, Base, and Relevancy: How Discover Determines Interest

How to Use the Discover Section

Templates: How to build and Use Templated Reports

Query Building: How to Build Interest and Conversation Based Audiences

How to Segment Audiences in Discover

How to Compare Audiences

How To Build a Custom Table

Understanding Discover's Lifestyle Profiles

SPSS File Guidelines

Welcome to DataLoader

Welcome to Discover

Case Studies, FAQ's and Definitions

What is DataLoader?

DataLoader FAQ's

Release Notes

Welcome to Explore

Welcome to Plan

Report views

Addressable Media

Audio Planning US

Glossary

Get Started with Audio US

DataLoader : New Features

Accessing Plan

Creating a new plan and selecting a survey

Understanding the My Plan dashboard 

Import local files

Audience Tab

Media Tab

Glossary 

Plan Tab

Understanding Multi Data Planning

Visualization

Templates

ESG (Environmental, Social and Governance scores)

Exporting files in Plan

Navigating the dashboard

Explore FAQ's

Creating a report

Explore Top Bar

User preferences

Crosstab

Codebook

Large row analysis (working with large number of rows)

Calculations

Perceptual Mapping (PMaps)

Geografix

Cluster Analysis

Correspondence Analysis

Factor Analysis

Coding grid

 Transform complex social, app and browse audience signals into strategic intelligence. 

Discover

Getting started

Methodology

Resources

 Analyze complex consumer insights and dynamics with instant data visualizations. 

Explore

Getting Started

Data

Visualizations

Segmentation apps

 Develop comprehensive, cross-media reach and frequency campaigns. 

Plan

Get Started

Evaluate the total effectiveness of your audio campaign with multiple survey data.

Audio

Out of home

 Upload bespoke surveys, customize codebook layouts, export results to Explore. 

DataLoader

<h2>Access your data where, when &amp; how you need it<br>&nbsp;</h2><figure class="media"><div data-oembed-url="https://youtu.be/iiVeH3JJO78"><div style="position: relative; padding-bottom: 100%; height: 0; padding-bottom: 56.2493%;"><iframe src="https://www.youtube.com/embed/iiVeH3JJO78" style="position: absolute; width: 100%; height: 100%; top: 0; left: 0;" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen=""></iframe></div></div></figure><p>&nbsp;</p><ol><li>Upload your surveys on demand to maximise the impact to your business.</li><li>Eliminate your data loading costs by managing the upload in house.</li><li>Create your own codebook to deliver the insights you need.</li></ol><figure class="image"><img src="https://cdn-assets.productfruits.com/494ff31d-8f38-4f25-91dc-83d81cf9caf5"></figure><h2>Where Flexibility, Speed &amp; Results Happen</h2><p><br><strong>Self-service capability for fast and cost effective data loading.&nbsp;</strong></p><p>Instantly process and access your proprietary insights with flexible and fast data uploading.</p><p><strong>Full flexibility when analysing your proprietary data.&nbsp;</strong></p><p>Turnkey integration enabling you to get better insights, faster from your data investment.&nbsp;</p><p><strong>Smarter accuracy for better results.&nbsp;</strong></p><p>Get more accurate results by applying custom weights to your data to maximize the benefits of your research.</p><p><strong>Design your own layout for total control.&nbsp;</strong></p><p>Simple and intuitive customisation of the codebook means you can design and view your layout before the final data upload.</p><h2>Custom build your survey layout with easy drag and drop flexibility.</h2><figure class="image image_resized" style="width:63.6%;"><img src="https://cdn-assets.productfruits.com/de89ed66-df1d-42a6-afc3-618e00080343"></figure><p><strong>More data, inspired insights, better results.</strong></p><p>&nbsp;</p>

<figure class="image image_resized image-style-side" style="width:36.9%;"><img src="https://cdn-assets.productfruits.com/d0efb974-75bc-4235-b332-d3f687df17b0"></figure><p><strong>Discover’s cutting-edge features, instant dashboard visualizations and easy data storytelling empowers you to...</strong></p><ul><li><strong>initiate complex searches simultaneously</strong></li><li><strong>achieve multi-faceted insights about specific audience groups</strong></li><li><strong>analyze potential influencer partnerships</strong></li><li><strong>run comparisons and instant micro-segmentations</strong></li><li><strong>and so much more</strong></li></ul><p>Our global audience insights, drawn from 230 million data points across 20 leading markets, provide a comprehensive and accurate understanding of the global online population, empowering you to create winning strategies and data-driven executions.</p><figure class="image"><img src="https://cdn-assets.productfruits.com/ac31542e-566e-49e2-bc30-6fe55c0ff600"></figure><p><strong>Time Frame Selection&nbsp;</strong><br>Time machine helps you keep up with your evolving audiences. Run pre and post campaign insights, understand seasonality changes and monitor sentiment.</p><p><strong>Advanced Segmentation&nbsp;</strong><br>Discover’s segmentation capability uses the latest machine learning technology to instantly analyze and understand the nuances of your target audience. Evaluate distinct sub and micro groups to uncover new growth opportunities.</p><p><strong>Instant Data Storytelling Visuals&nbsp;</strong><br>Leave the heavy lifting to us. Our proprietary affinity modeling and instant visual dashboards deliver fresh insights on even the most niche interests and audiences, in seconds.</p><p><strong>Influencer Partnerships&nbsp;</strong><br>Make the right influencer decision the first time. Find, validate, and rank potential influencers and understand the quality and size of their followers.</p>

<h2>Experience instant charting and fast one-click shortcuts.</h2><p>Introducing Explore. With full SaaS compliance, enhanced reporting and a user-friendly interface, navigating our platform has never been easier. Experience effortless research analysis with intuitive navigation and a fresh new dashboard, all aimed at optimizing your workflow and&nbsp;<br>maximizing productivity.</p><h2>Dynamic Data Visualisations</h2><p><br>Only in Explore! Discover the power of dynamic charting with integrated, real-time graphs that automatically reflect data changes, visualizing all your targets in one and streamlining your entire data analysis.</p><figure class="image image_resized" style="width:46.15%;"><img src="https://cdn-assets.productfruits.com/df1e6590-ae9b-45f2-af81-876bce138a71"></figure><h2>New Dashboard Workflow</h2><p>Experience the flexibility of streamlined insights management with Explorer's new dashboard. Quickly access your reports in one centralized location and effortlessly colla borate with col leagues or cross functional teams.</p><figure class="image image_resized" style="width:54.94%;"><img src="https://cdn-assets.productfruits.com/6ecd153d-ca46-40b9-9116-7aa684fdf998"></figure><h2>Dynamic Trend Charts</h2><p>Simplify your trend analysis across surveys using Survey Groups, where single targets and multiple insights from different surveys are visualized in one chart, enabling seamless comparisons of insights.</p><h2>Collaborative Quick Reports</h2><p>Streamline data analysis and visualization for rapid insights without manual coding, so you can easily create and share reusa ble reports, while empowering admin users to create company-wide Quick Reports, simplifying the process for entire teams.</p><figure class="image image_resized" style="width:52.19%;"><img src="https://cdn-assets.productfruits.com/d89ec1cf-185e-4cbd-a639-6395deb944d5"></figure><h2>Integrated Positioning Maps</h2><p>Experience unparalleled convenience and efficiency with the newly enhanced, seamlessly integrated, and highly customizable PMaps, empowering you to effortlessly gain deep insights into customer perception and brand positioning.</p><figure class="image image_resized" style="width:40%;"><img src="https://cdn-assets.productfruits.com/27dca240-f99e-4deb-86d7-d066439bfdc3"></figure><h2>One Click Statistics</h2><p>Access multiple statistical packages integrated seamlessly into Explore with just one click, simplifying intricate analyses to identify market&nbsp;<br>gaps, unearth consumer profiles, find unique audience groups and determine brand positions relative to competitors.</p><ul><li><strong>Audience Effects</strong><br>Analyzes a comprehensive set of variables to identify the most relevant audience segments, based on index and reach, for optimized targeted advertising.</li><li><strong>Factor Analysis</strong><br>Reduces a large set of varia bles by consolidating common patterns into a smaller number of underlying factors or groups.</li><li><strong>Cluster</strong><br>A technique which groups respondents together so that they are the most similar (Internally homogeneous) within their cluster group but as different (Externally heterogeneous) as possible between each cluster group.</li><li><strong>Correspondence</strong><br>A statistical technique used to analyze and visualize the relationships between categorical variables in a contingency table. This method&nbsp;<br>helps to simplify complex data sets by displaying them in a two-dimensional graph, making it easier to identify patterns and associations among the variables.&nbsp;</li></ul><figure class="image image_resized" style="width:36.73%;"><img src="https://cdn-assets.productfruits.com/3e26771d-ec60-44b7-a6fa-d7ef62981972"></figure><h2><br>Platform Interoperability</h2><p>Instantly export audience definitions from Explore to Plan for optimal insights and planning efficiency.&nbsp;</p><p>&nbsp;</p><p>&nbsp;</p>

<p><strong>Plan is the ultimate media planning solution designed for media professionals who demand precision, flexibility, and speed. Seamlessly integrating digital and traditional media channels and audiences, Plan empowers you to build comprehensive campaigns in just three steps, optimize exposure across platforms, and evaluate performance before planning.</strong></p><h2>Seamless integration across digital and traditional channels</h2><p>Plan recognizes that today’s media campaigns necessitate a cohesive approach, seamlessly integrating both digital and traditional media channels and audiences to provide a data-neutral platform that delivers on campaign objectives.</p><figure class="image"><img src="https://cdn-assets.productfruits.com/5006fce1-2fab-414c-ac83-e1636d056e6e"></figure><p>&nbsp;</p><ul><li><strong>Precision Targeting for Maximum Impact&nbsp;</strong>&nbsp;<br>Build diverse target audiences beyond basic demographics, incorporating psychographics and product usage profiles for a more in-depth and nuanced view. This holistic approach ensures you connect with the most relevant audience segments, delivering tailored messages across every media channel for richer, more targeted results.<img src="https://cdn-assets.productfruits.com/71ba12cf-f025-49f6-970d-7035f0428088"></li><li><strong>Optimized Media Allocation&nbsp;</strong>&nbsp;<br>Optimize your media campaigns by harnessing advanced algorithms to strategically allocate exposure (GRPs/Impressions/Reach/Frequency) across online and offline channels. This approach ensures every element of your campaign works in harmony, maximizing resource efficiency and seamlessly integrating channels for a unified, data-informed strategy.<img src="https://cdn-assets.productfruits.com/bec0db9a-d542-4be6-899f-afefcdf5a24b"></li><li><strong>Effortless and Intuitive Media Planning&nbsp;</strong>&nbsp;<br>With Plan, building a comprehensive media strategy is streamlined into three simple steps. The intuitive interface allows you to effortlessly set up target groups, select media vehicles, and visualize your campaign results, enabling efficient decision-making and strategy refinement.</li><li><strong>Scenario Planning and Customization&nbsp;</strong>&nbsp;<br>Plan’s scenario-building capabilities empower you to test different channel allocations and audience configurations, providing comprehensive flexibility to assess various media plan frameworks. This empowers you to craft the most effective media strategy tailored to each campaign's unique needs.</li><li><strong>Actionable Insights and Strategic Output&nbsp;</strong>&nbsp;<br>Measure the total reach and frequency of your campaigns with precision, and gain a holistic understanding of their impact. With actionable insights and visualized outputs, Plan empowers you to make informed media investment decisions that align with the overall campaign objectives.</li><li><strong>Data-Neutral Flexibility&nbsp;</strong>&nbsp;<br>Plan gives you the freedom to work across any data source, offering a data- neutral platform that effortlessly integrates both digital and traditional media channels. This flexibility allows you to design campaigns tailored to your strategy, without platform limitations.</li></ul><p>&nbsp;</p>

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