Welcome to Plan

Plan is the ultimate media planning solution designed for media professionals who demand precision, flexibility, and speed. Seamlessly integrating digital and traditional media channels and audiences, Plan empowers you to build comprehensive campaigns in just three steps, optimize exposure across platforms, and evaluate performance before planning.

Seamless integration across digital and traditional channels

Plan recognizes that today’s media campaigns necessitate a cohesive approach, seamlessly integrating both digital and traditional media channels and audiences to provide a data-neutral platform that delivers on campaign objectives.

• Precision Targeting for Maximum Impact  
  Build diverse target audiences beyond basic demographics, incorporating psychographics and product usage profiles for a more in-depth and nuanced view. This holistic approach ensures you connect with the most relevant audience segments, delivering tailored messages across every media channel for richer, more targeted results.
• Optimized Media Allocation  
  Optimize your media campaigns by harnessing advanced algorithms to strategically allocate exposure (GRPs/Impressions/Reach/Frequency) across online and offline channels. This approach ensures every element of your campaign works in harmony, maximizing resource efficiency and seamlessly integrating channels for a unified, data-informed strategy.
• Effortless and Intuitive Media Planning  
  With Plan, building a comprehensive media strategy is streamlined into three simple steps. The intuitive interface allows you to effortlessly set up target groups, select media vehicles, and visualize your campaign results, enabling efficient decision-making and strategy refinement.
• Scenario Planning and Customization  
  Plan’s scenario-building capabilities empower you to test different channel allocations and audience configurations, providing comprehensive flexibility to assess various media plan frameworks. This empowers you to craft the most effective media strategy tailored to each campaign's unique needs.
• Actionable Insights and Strategic Output  
  Measure the total reach and frequency of your campaigns with precision, and gain a holistic understanding of their impact. With actionable insights and visualized outputs, Plan empowers you to make informed media investment decisions that align with the overall campaign objectives.
• Data-Neutral Flexibility  
  Plan gives you the freedom to work across any data source, offering a data- neutral platform that effortlessly integrates both digital and traditional media channels. This flexibility allows you to design campaigns tailored to your strategy, without platform limitations.