Help Center
TelmarHelixa website
Help Center
TelmarHelixa website
Discover
Welcome to Discover
Getting started
Query Building: How to Build Interest and Conversation Based AudiencesHow to Use the Discover SectionTemplates: How to build and Use Templated ReportsHow to Segment Audiences in DiscoverHow to Compare AudiencesHow To Build a Custom Table
Methodology
Understanding Discover's Lifestyle ProfilesPsychographic Insights and DefinitionsDiscover's Demographic DataAffinity, Reach, Penetration, Base, and Relevancy: How Discover Determines Interest
Resources
Case Studies, FAQ's and Definitions
Explore
Welcome to Explore
Getting Started
Navigating the dashboardCreating a reportUser preferencesExplore Top BarExplore FAQ's
Data
CrosstabReport viewsCodebookCoding gridCalculationsLarge row analysis (working with large number of rows)
Visualizations
Perceptual Mapping (PMaps)Geografix
Segmentation apps
Cluster AnalysisCorrespondence AnalysisFactor Analysis
Release Notes
Release Notes
Plan
Welcome to PlanGlossary Understanding Multi Data Planning
Get Started
Accessing PlanUnderstanding the My Plan dashboard Creating a new plan and selecting a surveyAudience TabMedia TabPlan TabAddressable MediaVisualizationTemplatesImport local filesExporting files in PlanESG (Environmental, Social and Governance scores)
Audio
Audio Planning USGlossaryGet Started with Audio US
DataLoader
Welcome to DataLoaderWhat is DataLoader?SPSS File GuidelinesDataLoader FAQ'sDataLoader : New Features

Case Studies, FAQ's and Definitions

Here you can find a list of case studies, FAQ's and definitions to help you on your Discover journey.

Case Studies

  • VaynerMedia Case Study: 21st Century Market Research

How To Guides

  • Query Building: How to Build Interest and Conversation Based Audiences 

Explainers

  • Understanding Discover's Lifestyle Profiles

FAQ's

  • Affinity, Reach and Penetration
  • Discover UI: Query Builder
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