Help Center
TelmarHelixa website
Help Center
TelmarHelixa website
Discover
Welcome to Discover
Getting started
Query Building: How to Build Interest and Conversation Based AudiencesHow to Use the Discover SectionTemplates: How to build and Use Templated ReportsHow to Segment Audiences in DiscoverHow to Compare AudiencesHow To Build a Custom Table
Methodology
Understanding Discover's Lifestyle ProfilesPsychographic Insights and DefinitionsDiscover's Demographic DataAffinity, Reach, Penetration, Base, and Relevancy: How Discover Determines Interest
Resources
Case Studies, FAQ's and Definitions
Explore
Welcome to Explore
Getting Started
Understanding the WorkspaceCreating a Report and Navigating ExploreExplore FAQ'sMigrating from SurveyTime to Explore
Data
Advanced Tools: N-Tiles, Volumetric, Multiple Add, Custom Audiences, Large Row Analysis
Visualizations
Charting, P-Maps, Geografix
Segmentation apps
Cluster Analysis, Correspondence Analysis, Factor Analysis, Audience Effects
Release Notes
2025 Release Notes
Plan
Welcome to PlanGlossary Understanding Multi Data Planning
Get Started
Accessing PlanUnderstanding the Workspace Understanding the My Plan dashboard Creating a new plan and selecting a surveyAudience TabMedia TabPlan TabAddressable MediaVisualizationTemplatesImport local filesExporting files in PlanESG (Environmental, Social and Governance scores)
Audio
Audio Planning USGlossaryGet Started with Audio US
DataLoader
Welcome to DataLoaderWhat is DataLoader?SPSS File GuidelinesDataLoader FAQ'sDataLoader : New Features

Case Studies, FAQ's and Definitions

Here you can find a list of case studies, FAQ's and definitions to help you on your Discover journey.

Case Studies

  • VaynerMedia Case Study: 21st Century Market Research

How To Guides

  • Query Building: How to Build Interest and Conversation Based Audiences 

Explainers

  • Understanding Discover's Lifestyle Profiles

FAQ's

  • Affinity, Reach and Penetration
  • Discover UI: Query Builder
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