How to Use the Discover Section

There are times when you are doing research that you need to do a quick check of top affinities among your audience or you need to see all demographic information in one table. The Discover Section feature combines ALL insights from the platform in one easy-to-navigate table. The Discover Section also allows you to exclude certain categories, for example, political sites and politicians, or combine multiple categories across the platform.

To access the Discover Section

Build an audience and run your query in Discover.
Click on the magnifying glass icon on the left-side panel, or use the dropdown menu and select “Discover.” By default, all products and services, media, influencers, psychographics, and demographics from the platform will be shown and will be sorted by Affinity.

Searching for items in the Discover Section

Click in the search bar under “Search by name” to look for specific items in the Discover Section. Keep in mind that the search will look for an exact match of the text you enter.
Once you type in your search, click enter on your keyboard to filter the table.

Filtering items by Category

Click on the dropdown menu under “Filter by categories.” By default, all categories are selected.
To remove a category from the table, uncheck the box or boxes next to the category name, and select “save.”
To un-select all items in order to display a smaller number of categories, uncheck “All” at the top of the menu.
Select “Save” to apply your changes.

Filtering items by Insight Type

Click on the drop-down menu under “Filter by Insight Type.” By default, all insight types are shown.
Select Item, Category, Demographic, or Psychographic. The table will then only show that type of insight.

Note: You can only filter by one insight type at a time.

Insight types:

Item: Filtering by item will only show individual brands, products and services, influencers, and media.
Category: Filtering by category will show affinities at the category level such as media genres and sub-genres, types of products, and genres of influencers.
Demographic: Filtering by demographic will only show demographic information such as age, gender, and country.
Psychographic: Filtering by psychographic will limit your table to show lifestyles and personality types.

Re-sorting the Discover Section Table

By default, the Discover Section table will be sorted based on the most relevant items.
To sort the table by highest reach, click on “Reach” above the reach column in the table. Click on “Reach” again to see items sorted from lowest to highest.
To sort the table by highest reach for your base population, click on “Base” above the reach column in the table. Click on “Base” again to see items sorted lowest to highest.
To sort the table alphabetically, click on “Name” above the name column in the table.

(Affinity: Discover’s proprietary Affinity index calculates how different the audience you are analyzing is from the base population.

Reach: Reach metric calculates the percentage of an audience within your queried audience who share the specific trait or interest.

Base Audience Size is the estimated population of your chosen audience base.)