Spot Planning

  1. A user can add spots on the Plan tab without entering impressions or GRPs.
  2. After adding spots, the relevant vehicle’s impressions and GRPs update on the Plan tab.

Additional Metrics available for Spot Planning

  1. The following metrics were added to the Spot Planning screen:
    1. Total Spots
    2. Reach %
    3. Reach (000)
    4. GRPs
    5. Impressions (000)
    6. Measurement %
    7. Measurement (000)
    8. Base CPM
    9. (Target) CPM
    10. Unit Cost
    11. (Target) CPP
    12. Composition Index

  1. Clear all spots by clicking the kebab menu next to the ‘Weeks’ column.

  1. You can also select a vehicle when configuring spot duration and dayparts

Ability to Copy and Paste Spots

  1. Copy spots from one week to another using the following option:


  1. Spots can be copied from one day to another day using the following option:

  1. Copy spots from one day to all weeks using this option:’
    1. ‘Copy this day, all weeks’

  1. Spots can be copied from one daypart to another

  1. Copy spots from one vehicle (station) to another vehicle using the options in ‘Compare by Day by Day’ or ‘Compare by: Week by Week’
    1. User can access the following 'Copy to other media' option from the Source Station tab
    2. On the “Copy to other media” modal, the user can select the destination vehicle (station)
    3. When you click Copy, the system copies spots from the source station to the destination station.


Ability to Copy Paste Spots from Excel/G-sheet into Spot columns

  1. Users can copy and paste spots from Excel or Google Sheets directly into spot columns.
  2. You can hide and unhide totals and subtotals, which simplifies copying spots from Excel or Google Sheets.


Ability to clear spots

  1. User is able to clear spots as per the following options:
    1. This daypart: clears spots for a specific daypart
    2. Clear all spots: clears all spots

Ability to export Spot Plan

  1. You can now export Spot Plans using the following options:
    1. CSV
    2. XLXS

Spreading Feature

  1. PLAN now lets you spread Spots from one week to other week(s) via the "Week by Week" comparison.
  2. This matches the behaviour of Media Planner V1


Allocation Strategy

  1. For Spot planning, the user can select one of the following allocation strategies:
    1. Natural delivery
    2. Optimised delivery
  3. The user can also select one or more media vehicles when specifying strategy options




Allocation Strategy Options


































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