Getting Started with Stanley Audience Advisor

Your Strategic Audience Advisor Stanley translates your marketing objectives into precise Boolean Queries. Instead of manual searching, describe your target in plain English to receive structured strings (AND, OR, NOT) ready for the Query Builder.

The Four Golden Rules for Optimal Requests:

• Define the Core Interest: Be specific (e.g., "trail runners" instead of just "runners").
• Layer the Lifestyle: Combine different worlds (e.g., "gamers who enjoy specialty coffee").
• Include Values: Use psychographic terms like "eco-conscious," "ambitious," or "early adopter."
• Specify Exclusions: Use "NOT" logic to tell Stanley what to avoid (e.g., "exclude fast food consumers").

How to Interpret the 5 Results:

• The Broad Entry (Simple): Optimized for maximum reach.
• Behavioral Segments (Intermediate): Focused on specific media habits and engagement.
• Strategic Niches (Complex): Hyper-targeted segments for "High-Value" customer identification. Each suggestion includes a Target Analysis explaining the logic behind the selected items.