Geografix
Spatial mapping module for surveys tagged as "mappable". These surveys always have a Geografix category in the Codebook giving easy access to the geographic items. Those items must always be in the crosstab rows for the module to work as intended.
Capabilities
- Links survey metrics to geographic boundaries through KML boundary definitions.
- Heat map and customization: shows column audiences across regions as gradients or percentile ranges.
- Chart overlay: overlays regional pie charts showing multi-target audience distributions.
- Points of Interest (POI): search for and save physical locations or retail points directly onto the map canvas.
- In-module tablebase switching: change the active tablebase inside Geografix (see Explore - P-Maps).
Tools
Tool | Functionality |
|---|---|
Heat Map | Visualizes data for a selected column (audience) in the crosstab. Cycle through audiences to render the heat map. |
Heat Map Customization | Choose a gradient or percentile representation. Gradient start and end colors can be customized. Percentile uses up to 10% increments with adjustable ranges. |
Data and Title Toggles | Toggle the map overlay (background map), data labels (percent to row, percent column or index) and titles for geographic areas. |
Chart Overlay | Pie charts on each geographic area showing the breakdown of all audiences (all columns). Controlled by a separate data item selection, independent of the heat map. Adjust size and set a maximum number of overlays shown (default 20) to manage density. |
Custom Points of Interest (POI) | Mark and save locations by clicking the map or searching keywords (for example "coffee", "Walmart"). Saved points are marked on the map and their color can be customized. |
Export
Export formats: PPT, Google Slides, PDF, JPEG, PNG and SVG.