P-Maps

Perceptual Mapping plots 2D scatter visualizations that compare brand perceptions or audience attributes across two columns or two data metrics.

Reading the map

Quadrants: upper-right over-indexes on both axes; lower-left under-indexes on both; upper-left is high Y, low X; lower-right is high X, low Y.
Bubble scaling: bubble size corresponds to projected audience size.
In-module tablebase switching: change the active Tablebase filter inside P-Maps and the scatter coordinates and bubble metrics recalculate immediately, without returning to the Data Module. Also possible in Explore - Geografix.
Annotation styling and custom colors: Annotation Mode (P-Maps and Correspondence Analysis) lets analysts draw lines, place markers and add explanatory text over the plot. Stroke and font colors can be customized to highlight competitive clusters, draw quadrant dividers or match client brand guidelines before export.

The module keeps similar functionality to previous versions with an updated UI and design. Mapping controls are on the left side of the interface.

Feature	Functionality
Mapping Controls	Choose to graph by two columns or two data items. The system updates quickly when switching.
Data Options	Hide specific data points from the map, for example uncheck an outlier.
Best Fit	Automatically centers all points in the graph to maximize the viewing area, especially when data is spread out.
Reset Graph	Returns the graph to its original view and centers the 100% mark.
Zoom / Pan / Full Screen	Zoom in and out, pan in any direction, toggle full-screen.
Settings (gear icon)	Graph configuration options (below).
Hide Data Labels / Grid Lines	Hide the data labels or grid lines.
Weighted Symbols	Show weighted options for audience or respondents, so symbol size is proportional to audience size.
Custom Title	Set a custom graph title (useful for presentations); axis labels can also be edited in settings.
Annotation styling and custom colours	As described above.

Export formats: PPT, Google Slides, PDF, JPEG, PNG and SVG.