Codebook

The codebook is where targets and audiences are added to the crosstab column, row or tablebase. Custom audiences are also shown here, and there are multiple ways to search through for specific items, or filter through the codebook data.

Managing custom audiences

Highlighting media items

For users who have both Explore and Plan, in certain surveys, clicking on the search settings, and then checking the Highlight Plan media will flag Plan compatible media vehicles in the codebook.